UGC
Customers, in their own words.
Reviews, reactions and try-ons that feel like a friend’s recommendation.
tried it so you don’t have to
Good for products, F&B, retail
Why short-formHow people watch now
Nobody watches ads.
Everybody watches people.
Short-form is vertical video under a minute, on Reels, TikTok and Shorts. It’s where people now find what to eat, buy and try. People scroll past anything that looks like an ad. They stop for real people.
FollowingFor You
Quality you
can trust.Learn more
can trust.Learn more
@brand Sponsored
Quality you can trust. Learn more.
UGC“tried it so you don’t have to”
@realcustomer UGC
tried it so you don’t have to 😅
Candid“so… what’s the one thing you’d never eat?”
@yourbrand Candid
we asked strangers one question…
Founder-led“I started this because…”
@yourbrand Founder-led
the person behind it, in their own words
Behind the scenes6:42am, before we open
@yourbrand Behind the scenes
what happens before we open
Swipe the feed
01 · The feed changedWhat people skip, what they stop for
Polish gets skipped. People get watched.
What gets skipped
- TV-style ads
- Stock footage
- Brand voice-overs
- Posting once a month
What gets watched
- Real faces, real voices
- Shot on the phone, for the phone
- Captions and a hook in the first three seconds
- Something new every week
02 · What people stop forFour formats we make
The videos that work look like this.
Candid
Street questions, real answers.
Unscripted, filmed as it happens. People trust what isn’t staged.
what’s the one thing you’d never eat?
Good for local brands, awareness
Founder-led
The face behind the brand.
Why you started, what you care about, how you work.
I started this because…
Good for services, education, trust
Behind the scenes
How it’s made.
The prep, the team, the bits customers never get to see.
6:42am, before we open
Good for F&B, studios, makers
03 · From scroll to enquiryWhat it does for your business
How a video turns into a customer.
They find you.
Reels and TikToks get shown to people who don’t follow you yet. That’s how new customers come across you.
They get to know you.
Your face, your voice, how you work. A few videos in, you’re not a stranger anymore.
They message you.
By the time they DM or walk in, they already know what you do and why they want it.
04 · The catchWhy most brands don’t do it
It only works if you post every week.
That’s the hard part. Planning, scripting, shooting and editing every week is a job on its own. That’s the job we do: one shoot day a month, and your videos are ready to post all month.